“I am very happy and excited to be a part of the India Today Safaigiri movement with the ‘Safai Ki Dhun’ anthem. I believe it is every Indian’s duty and responsibility to contribute towards keeping our nation clean because If you love your country, you will not dirty it. I hope the music anthem will touch hearts and becomes the main medium to spread the message across the nation.” says Daler Mehndi

Pop Star, Daler Mehndi who has in the past contributed to the lungs of New Delhi by planting over 800,000 saplings and visited over 300 schools in the NCR area is now taking this cause one step further by visiting local areas and hailing the efforts of individuals who are maintaining and cleaning their localities.

The campaign SafaiKaHero kick started with the song Safai Ki Dhun written and composed by the veteran performer for PM Narendra Modi for the India Today Group and Channel Aaj Tak’s Safaigiri Summit to be held on October 2, 2015.

Narender Modi cleanliness campaign
Safai Ki Dhun
Swachh Bharat Abhiyaan
Clean India mission